Who is your audience, and what do they want? Here is a great article from A List Apart that explains why cutting the clutter makes for “A Future Friendly Web”… and a web that works well now, too.
The key to a great website isn’t a matter of implementing the latest trendy trick. It’s simply to ask: who is my audience, and what do they want? Then make it easy for them to get just that.
Legend of Velda 