(This was a spec contest. I don’t do those anymore)
Gitane means gypsy in french. These guys wanted a logo to portray that meaning. They wanted a simple sillohuette of a dancing gypsy with one arm thrown back. Unfortunately, that was also a perfect description of Gitane Cigarettes logo!
Besides, having met a gypsy or two myself I happen to know they aren’t always dancing around with their hands in the air. So I threw this out as an idea of something they could do that still gave the association without ripping off the other Gitanes. Since some Romany people lived in wagons I thought that idea would work well for an interiors company. What do you think? Here is the pitch I sent them.