Today I heard from a happy client who is doing quite well with her CafePress store. A little keyword research and a few template changes have taken her a long way!
She’d asked me to help her make her store easier to find. So we did a little keyword research and fixed up her items titles and descriptions. It’s amazing how many more t-shirts sell when people can actually find them! But she still wasn’t very happy with how her store looked. The CafePress premium shop allows for some customization, so we added horizontal product dropdown menu, created a funky vintage custom tiling background, layered her logo design over some chocolate stripes, and did a custom front page with a grid of her best selling t-shirt designs in colors she loved.
Here’s the final result: